How Many People Wear Makeup In The Us

xv Insightful Makeup Usage Statistics

May 24, 2022

The beauty manufacture is competitive, innovative, and reaps billions in revenue every yr. Though trends alter what's popular and what isn't, consumers are always on the watch for new products and techniques to make themselves experience more confident and beautiful.

Permit's look at some of the nearly interesting and revealing makeup statistics you need to know.

Summit Makeup Usage Statistics

1. One in 5 women changed their daily skincare routine due to the COVID-xix pandemic. ( Source )

The pandemic resulted in many people spending more than fourth dimension at domicile and having a greater focus on their health and self-care. Afterwards the pandemic, this study found 22% of women changed their skincare routine and reported using more facial skincare products. Additionally, many wore masks when outside, which would bear on how makeup was applied.

Compared to their pre-pandemic routines, today most women are moisturizing and cleansing their skin more. One in 3 women are including more products in their skincare routine and the bulk of those are intending to go along in their skincare routine after the pandemic.

On average, the surveyed women used five products every 24-hour interval and intend to continue their baseline facial skincare routine, which includes basic intendance forth with targeted treatments.

two. A whopping 99% of consumers buying beauty products online read reviews earlier purchasing. ( Source )

With the rising of social media and the cyberspace, the beauty manufacture has been undoubtedly afflicted and has transformed. The beauty manufacture is booming and has seen a rise in sales. The beauty manufacture is besides seeing a ascension in the number of consumers purchasing products online.

Consumers are able to read reviews from people who have used beauty products constitute online before buy and are able to make educated decisions most what products to buy.

The nigh popular reasons for reading reviews are to learn well-nigh the product, larn nearly the brand, and run across if the product is worth the price. Consumers are also looking for product recommendations and are oft looking for reviews from social media influencers and YouTubers who take purchased the same product.

3. In 2020, 106.88 meg women were estimated to use foundation/concealer makeup. ( Source )

Foundation is a thin, powdery, colorless or colored base applied over your face to requite your skin a smooth and even expect. Information technology'due south then popular because it'southward a versatile production that is essential to a variety of looks.

In 2020, it was estimated that there were 168.3 1000000 women in the U.s.a., then that'due south over sixty% of American women using foundation/concealer.

With beauty brands catering to a wider range of pare tones and skin types, anybody can notice a production that suits their style. As well, many brands are focusing on healing pare instead of just covering up blemishes. This makes this product fifty-fifty more versatile.

4. In a 2016 report, both men and women rated faces with cosmetics higher in attractiveness. ( Source )

Women wearing cosmetics have been associated with more prestigious jobs and greater earning potential.

A 2016 written report used estimator software to alter photos of female faces by applying a standardized amount of makeup. Written report participants were asked to rate faces with and without makeup for various qualities.

The faces wearing cosmetics were rated past survey participants of both genders equally higher in attractiveness. However, men rated faces with makeup higher in prestige while women rated them higher in dominance.

In a follow-up study, information technology was found that women tended to encounter women with cosmetics as more attractive to men and experienced more than jealousy. As a result, it seems cosmetics tin alter the perception of others.

Though these views may change if natural looks brainstorm to tendency in beauty spheres, since what's popular tends to affect how people perceive a certain style. Rocking your fashion of choice will undoubtedly boost your confidence and others will see that!

5. In another study, women who spend more fourth dimension on beauty for work make more money than women who don't vesture makeup or put effort into their style at work. ( Source )

The manner we look and present ourselves at piece of work tin can take a huge impact on our careers. It's true that a little bit of makeup and effort can go a long mode, and women who spend more time on their appearance at work are more than probable to earn more than money than women who don't.

In this 2016 study, researchers determined that individuals rated as attractive were earning 20% more than than individuals rated at average bewitchery. This gap is reduced when grooming was accounted for, significant that dazzler tin be cultivated with self-care.

Since looking and feeling beautiful is something that can be cultivated, and it's important to have a holistic view of health when striving for that trending look.

While focusing on superficial appearance solely for the sake of other people'due south opinions might non be the healthiest way to perceive ourselves, there are rewards in putting attempt into caring for yourself.

vi. According to 2017 marketplace research by Groupon, women spend an average of $3,756 a yr on their appearance, while men spend an average of $2,928 a year. ( Source )

The average spend translates to around $313 per month for women and $244 per calendar month for men.

These numbers include money spent on products likewise as coin spent on fettle such every bit memberships, supplements, classes, and apps. On average, men spend more on fitness while women spend more on beauty products.

More than 25% of the monthly spending for women was on the face lonely, totaling $91. It's no wonder, since our faces are often the first thing that others notice.

Of survey participants, 30% of women were concerned about their advent while 21% of men reported the aforementioned. The number-i business for these individuals was weight.

7. According to a survey by CivicScience, in 2019, only 39% of women said they article of clothing makeup daily, which is less than 52% from the same survey conducted in 2015. ( Source )

The per centum of people wearing makeup is trending downward. However, the dazzler industry is booming. It is likely that instead of wearing makeup, consumers are opting for other products in their skincare routines.

The greatest disparity in the survey betwixt 2019 and 2015 was constitute in Gen Z women. In 2015, fifty% percentage of women aged 18-24 were wearing makeup daily, but that reduced to thirty% in the same survey in 2019.

Although this reduction may be true for Gen Z, it's non true for millennials aged 25-34, with a slight increase in reporting daily makeup employ from 32% to 35%.

8. L'Oreal was the atomic number 82 global beauty manufacturer in 2021 with revenue totalling $35.6 billion. ( Source )

Fifty'Oreal is headquartered in Paris. It's a leading global beauty brand and was founded in 1909. The company started with hair colour products but has since expanded to include over 500 brands across many sectors of beauty.

They have thousands of products in hair color, styling, and body and skincare.

Post-obit L'Oreal, Unilever had $24.2 billion in acquirement while The Estée Lauder Companies was third with $16.two billion in revenue. While the dazzler industry has many large players there are many niches available for smaller companies to excel.

9. The worldwide revenue of the cosmetics market in 2020 was estimated at $136.four billion, and it's expected to increase to $187.68 billion by 2026. ( Source )

Every bit something that comprises much of our appearance, our skin is important to consumers. The skin is the largest organ of the human trunk, and men and women alike want to nourish and care for it.

The skincare industry is a multi-billion dollar manufacture, and it's expected to continue to grow. By 2026 the worldwide revenue of the skincare market is expected to increase to $187.68 from an estimated $136.4 billion in 2020.

10. The market value for natural and organic beauty is expected to increase worldwide, with $34.v billion in revenue in 2018. It'due south expected to increase to $54.5 billion in the year 2027. ( Source )

Organic and natural products are taking the beauty industry past storm and the market for organic and natural skincare products is growing rapidly. The appeal of natural and organic products is that they may exist less harsh than their synthetic counterparts.

These products are touted as safe and effective, and groovy for sensitive skin. Since the skin absorbs chemicals from cosmetics practical directly to it, health-witting consumers look for naturally sourced ingredients that are complimentary from harmful toxins.

The beauty industry is besides moving away from traditional ingredients like petroleum-based ingredients and synthetic ingredients. This is why many companies are looking to natural and organic ingredients as a way to create products that are better for your skin and the environs.

xi. In a 2019 survey by Marketing Tech News conducted through Global Spider web Index (GWI), 67% of respondents believed that packaging should be more than environmentally friendly, and 56% would pay more than for natural/organic ingredients. ( Source )

Consumers are conscious of the impact their purchases have on the environment, and they're willing to pay more for products that are more sustainable.

The industry is aware of the ecology bear on of its products and has fabricated efforts to be more sustainable, and the packaging of beauty products is no exception.

The packaging of dazzler products is frequently made of plastic, which is a major correspondent to waste product. Eco-friendly products are those that accept minimal or no negative impact on the surroundings. Some packaging may fifty-fifty be biodegradable or made from recycled materials.

12. Men's grooming products are witnessing steady growth and are expected to most double in 2031 from merely $55.5 billion in 2021. ( Source )

Men are spending more than money on grooming products and their market share is expected to double by 2021. For many men, grooming is a daily ritual that starts with a shower and ends with a shave.

The rise of the male training market is changing the style nosotros think about men'southward appearance. Beauty isn't just for women anymore, it'due south for men as well!

13. In a survey by Start Insight in 2019, 25% of American survey respondents are subscribed to subscription beauty boxes while 32% intend to sign upwards in the next six months. ( Source )

The subscription model is a great mode to endeavour out new products and techniques. Many subscription boxes include products, samples, and tips to help you accomplish your beauty goals.

Some popular dazzler subscription box services are BirchBox, Ipsy Glam, and Dollar Shave Club. Often you tin sign upwardly and pause your subscription every bit needed, making this business model a low-effort alternative for those looking to try new things or replenish their makeup vanities regularly.

14. The most followed beauty brand on Instagram as of March 2022 was Kylie Cosmetics with 25.37 1000000 followers. ( Source )

Instagram is a source of beauty inspiration, and the about popular beauty brand on the platform is Kylie Cosmetics. This makeup brand has gained a lot of popularity in recent years and is known for its makeup tutorials and lip kits.

The brand is owned by Kylie Jenner, and information technology has over 25 million followers. She's related to the Kardashians and has gained popularity as a businesswoman and through appearances on TV. Her female parent, Kris Jenner, helped her establish this company partnered with Seed Dazzler.

Anastasia Beverly Hills was 2d in terms of followers with xx million on Instagram alone in March 2022. This company is best known for its eyebrow products and was founded by Anastasia Soare in 1997 in Beverly Hills, California.

xv. In 2021, 8.56% of Instagram influencers were in the dazzler category. This was second to lifestyle at 13.8%. ( Source )

Beauty is a popular category for Instagram influencers, and the cosmetic products they employ are often the first thing people notice. Instagram is a keen platform for influencers to share their tips and tricks for achieving a flawless wait.

The makeup category on Instagram is growing, and it's expected to proceed to grow.

Conclusion

Staying on top of contempo trends and statistics will tell you a lot about the electric current beauty market. Makeup trends come and go, but some styles stick around.

This year and in the time to come, information technology'southward expected that more than consumers are becoming reliant on online shopping and reviews. Men and women alike are following influencers on social media to get inspiration for their own beauty routines.

Cocky-intendance is in, and people are trying to find means to nourish their peel and make environmentally witting choices.

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